Creative Thinking
Lifestyle vs Product Photography:...
When you’re a beauty or luxury-based business ready to launch a new range of products, one of your...
Creating A Cohesive Brand With Product...
Creative direction for a brand doesn’t just extend to your copy and design, but across all aspects...
Trends In Packaging Design for Beauty...
Packaging design is an essential way to convey brand promises and reinforce brand identity. But with...
Branding 101: Brand Strategy Comes First
One-off campaigns that don’t get the results you’re looking for, or newly launched websites that...
Luxury Branding Marketing Trends: In...
Offering superior value and quality, luxury brands are designed not to just answer a need, but to...
5 Tips For Launching a Beauty Brand
It’s no lie that it’s an exciting time to be in the beauty industry. But with more brands...
Centering Your Brand Design Around the...
There’s a lot of consideration that goes into building your brand. You have to establish your...
4 Reasons Why Minimalistic Beauty...
Less is more – at least when it comes to beauty packaging! Minimalism in packaging has taken over...