Tete-a-tete
Brand Positioning
Purpose Development
Values Alignment
Naming
Packaging Design
Website Design
Launch Strategy
Campaign Development
Tete-a-Tete’s brand founders, a cellular scientist and her daughter, approached us while still in their nascent brand development stages to help create and launch their performance skincare line from scratch. The brand was a blank slate that needed to stand out both visually and strategically from the crowded and rapidly shifting clean beauty space.
brand position
As the clean beauty landscape continued to shift dramatically throughout our brand development work, CM.co helped the founders find whitespace in the market as the first anti-aging skincare line built to prevent inflammation for all ages and skin types using potent natural ingredients paired in symbiosis to amplify inherent benefits.
logo & packaging design
We continued the theme of interconnectedness into the packaging design, using single-line illustrations throughout the brand packaging to add femininity and fluidity. To balance these elements, we selected a bold color palette and geometric logo to create a uniquely modern appeal.
Brand & product naming
Using the founders’ relationship as inspiration, DFM developed a brand name that spoke to the interconnectedness of its products and ingredients. To balance the femininity of the brand name, we developed product names that reflected the brand’s heritage in cellular science and commitment to clinical efficacy.
CLIENT’S PERSPECTIVE:
“We simply could not have confidently brought our brand into the world without the team’s insights and instincts. They are remarkable professionals who have become real friends of ours along the process.
They are rare collaborators who we can wholly rely on to consistently elevate our brand.”
Jordan Bahat, Co-Founder Tete-a-Tete
