sovos brands
Brand Positioning
Identity Design
Values Alignment
Purpose Development
Website Design
Unique Brand Assets
Corporate Collateral
Corporate Gifting
launch strategy
Challenge
After a series of successful acquisitions and IPO, Sovos Brands—parent company of iconic brands including Rao's Homemade, Noosa, and Michael Angelo's—faced the challenge of creating a cohesive corporate culture. Collective Memory was engaged to develop an employee value proposition and communication framework that would enhance retention and empower employees across the organization.
Discovery
Our approach began with comprehensive research, attending executive leadership offsites and conducting listening sessions across five Sovos Brands offices. These engagements provided crucial insights into employee challenges, aspirations, and opportunities within the corporate environment.
Strategy
Working closely with the executive leadership team, we aligned the organization around a new corporate purpose and value set that accurately reflected their strengths and future vision. The employee value proposition we developed acknowledged the company's high-intensity work environment while celebrating its achievement-oriented culture.
Impact & Outcomes
- Achieved 90% positive feedback on new cultural initiatives
- Successfully unified three distinct corporate cultures while maintaining brand identity
- Established clear career development pathways for all employees
- Created scalable onboarding and cultural integration processes
- Strengthened cross-functional collaboration between brands
- Enhanced employer brand positioning for talent acquisition
Implementation
The strategy centered around the metaphor of a shared meal—a natural fit for the organization's food-centric brands. We developed a visual language and narrative framework that used different aspects of the dining experience to communicate the employee journey. From the table setting to the last course, each element conveyed specific expectations and promises.
