sovos brands
Brand Positioning
Identity Design
Values Alignment
Purpose Development
Website Design
Unique Brand Assets
Corporate Collateral
Corporate Gifting
launch strategy
After a number of rapid acquisitions and a successful IPO, Sovos Brands (the parent company of Rao’s Homemade, Noosa, and Michael Angleo’s) partnered with CM.co to create a cohesive culture among its corporate employees and acquired brands. Our task was to create an employee value proposition and communication framework to improve retention and empowerment throughout the organization.
Outcome
employee feedback sessions
To get to the heart of employee sentiment, we attended the executive leadership offsite and conducted listening sessions across five Sovos Brands offices to better understand the challenges and opportunities that employees faced in the corporate environment. With this data, we presented an employee profile and recommended steps to improve retention and employee satisfaction.
Employee Value Proposition:
Using the listening sessions as our guide, we defined an employee value proposition that accurately reflected the organization’s high-intensity work environment and achievement-oriented employee profile. To shape the future of the organization, we developed a series of internal commitments and culture-building initiatives designed to empower team members across all levels and disciplines.
To deploy the work into the organization, we created a visual language and narrative to accompany the communications framework that leveraged the metaphor of a shared meal and the different parts of that meal to describe the value proposition. From the table setting to the last course, we shared expectations and promises that both excited employees and created a sense of belonging.
Corporate Purpose & Values Alignment:
Working closely with the executive leadership team, we aligned the organization in a new corporate purpose and a set of values that accurately reflected the organization’s strengths and vision for the future.
