One Over One
Brand Positioning
Purpose Development
Values Alignment
Naming
Packaging Design
Website Design
Launch Strategy
Campaign Development
CMco developed One Over One® as an in-house brand and bootstrapped it from concept to market successfully landing it in Anthropology, Revolve, and on the pages of Glamour, the New York Times and in the hands of celebrities like Alicia Silverstone.
We identified two significant trends, liquid luminizer and lip oil in early 2015 and brought them to market before top industry players. We identified key suppliers and manufacturers and oversaw product development from concept to shelf. We successfully partnered with likeminded brands
like Taryn Toomey's The Class and influencers to generate awareness and secure retail placement in Anthropology and Revolve. In just over 2 years, we built a strong following on social channels and had notable publications and celebrities talking about our product. We chose to close the business to focus our team on agency work in early 2020 due to the pandemic.
